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　　2011年底中國工程機械行業繁榮市場的褪去令人唏噓不已，2012年的市場如何變化更加牽動人心。然而今年時間已經過半，中國工程機械行業的持續低位運行似乎給美好的市場預期潑了涼水。據2012年第一季度全球主要工程機械企業業績盤點報道，卡特皮勒、小松、沃爾沃建筑設備、阿特拉斯科普柯為代表的工程機械設備制造商都紛紛表示，2012年第一季度在中國市場的銷量下降，只是下降的幅度不同。而且國內市場低迷，使得一季度中國工程機械產品進口全面下降，轉向出口市場運作。2012年下半年，中國工程機械如何打破僵局、提振市場，或許可以在2012年11月27-30日舉辦的bauma China 2012找到答案。

　　與冷清的中國工程機械市場形成鮮明對比，bauma China 2012的招展工作則開展得熱火朝天，報名企業的參展熱情高漲不退。目前，參展企業已達2600多家，還有許多企業希望能獲得展示空間。在得到廣大展商厚愛的同時，我們也在冷靜思考：展商的需求是什么，bauma China 2012如何能最大限度地滿足展商需求，如何有效組織取得滿意成效。

　　在工程機械市場疲軟的大環境下，企業需要良好的貿易平臺推出產品、拓展市場;而bauma China 2012十年來積聚的品牌效應將吸引約15萬名來自各個國家地區的觀眾前來參觀洽談，有效幫助中國企業開拓國外市場，其中包括俄羅斯、南非等熱門工程機械市場。企業需要找到專業的采購商;而bauma China 2012匯聚了諸多有采購需求的觀眾，有力的洽談將為2012年企業業績增添精彩的一筆。

　　除了為展商與觀眾搭建溝通的橋梁，主辦方也希望通過此次展會為工程機械行業提供最新觀點、技術及研發成果的交流平臺，推動行業走上積極穩健的發展軌道。為了獲得良好的參展效果，參展企業可以著眼展示產品的性能、外觀及研發技術等，從這幾方面增強企業優勢，俘獲更多客戶的青睞。衷心祝愿各位展商在bauma China 2012(2012年11月27-30，上海新國際博覽中心)斬獲成功!此外，觀眾預登記即將在最近開通，敬請關注!

bauma China 2012: Enthusiasm of Exhibitors Boosts China Construction Machinery Market

　　The spiral growth of China construction machinery market has faded in the end of 2011. And more concerns go to the market situation of 2012. However, as half a year has passed by now, the depression of China construction machinery has disappointed the positive market expectation. According to the report on Performance of the leading global construction machinery enterprises in the first quarter of 2012, many manufacturers, such as, Caterpillar, Komatsu, Volvo, Atlas Copco, expressed that sales in China market from January to March 2012 had decreased in some degree. Moreover, the downturn of domestic market caused the overall decline of importing China construction machinery products and more focus on export market operation in the first quarter. In the second half of 2012, how shall China construction machinery make breakthrough and boost the market? bauma China 2012 held during 27-30 Nov 2012 will reveal the answer.

　　In contrast with the relatively gloomy China construction machinery market, bauma China 2012 has welcomed a large amount of applications and many exhibitors show great interest in displaying their feature products and technologies. Until now, the number of exhibitors has exceeded 2,600. With the trust of exhibitors, we keep a cool head at the same time: what do the exhibitors ask for? How will bauma China 2012 meet their requirements to the utmost? How to achieve the effective exhibition by efficient organization?

　　Under the depression of global construction machinery in general, enterprises need a good platform to promote the products and expand the market; for ten years’ hard work and brand accumulation, bauma China 2012 will attract about 150,000 visitors from different countries and regions. It will facilitate the Chinese enterprises to expand overseas market, including the hot construction machinery markets, such as Russia and South Africa. Enterprises would like to get in touch with the professional buyers; bauma China 2012 will gather many visitors with purchasing requests, and the effective business talk will help achieve a considerable sum of sales.

　　Besides building the bridge between exhibitors and visitors, the organizer hopes to provide a communication platform for new ideas, technologies and R&D results, and promotes the industry to develop smoothly. In order to get satisfying exhibition effect, exhibitors are supposed to focus on the exhibits’ function, appearance and technologies, which will catch more clients’ eyes. Wish all exhibitors the utmost success in bauma China 2012 (at the Shanghai New International Expo Centre)! Kindly remind that visitor registration will be opened recently.